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The FAANG group of mega cap stocks produced hefty returns for investors during 2020.

The group, whose members consist of Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited immensely from the COVID 19 pandemic as people sheltering in place used the products of theirs to shop, work and entertain online.

Of the past 12 months alone, Facebook gained 35 %, Amazon rose seventy eight %, Apple was up eighty six %, Netflix saw a 61 % boost, as well as Google’s parent Alphabet is up 32 %. As we enter 2021, investors are wondering if these tech titans, optimized for lockdown commerce, will bring very similar or a lot better upside this year.

By this particular number of 5 stocks, we are analyzing Netflix today – a high-performer during the pandemic, it’s today facing a distinctive competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of the strongest equity performers of 2020. The company and the stock benefited from the stay-at-home environment, spurring demand because of its streaming service. The stock surged aproximatelly ninety % from the minimal it hit on March 16, until mid-October.

NFLX Weekly TTMNFLX Weekly TTM
However, during the previous 3 weeks, that rally has run out of steam, as the company’s key rival Disney (NYSE:DIS) acquired a great deal of ground in the streaming fight.

Within a year of the launch of its, the DIS’s streaming service, Disney+, now has greater than 80 million paid subscribers. That’s a substantial jump from the 57.5 million it reported in the summer quarter. That compares with Netflix’s 195 million members as of September.

These successes by Disney+ emerged at exactly the same time Netflix has been reporting a slowdown in its subscriber development. Netflix in October found that it added 2.2 million subscribers in the third quarter on a net foundation, light of the forecast of its in July of 2.5 million new subscriptions for the period.

But Disney+ is not the sole headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division is within the midst of a comparable restructuring as it focuses primarily on its new HBO Max streaming wedge. Also, Comcast’s (NASDAQ:CMCSA) NBCUniversal is actually realigning its entertainment businesses to give priority to the new Peacock of its streaming service.

Negative Cash Flows
Apart from climbing competition, what makes Netflix much more weak among the FAANG team is the company’s tight cash position. Because the service spends a great deal to create the extraordinary shows of its and capture international markets, it burns a lot of cash each quarter.

to be able to improve the money position of its, Netflix raised prices because of its most popular program throughout the very last quarter, the second time the company has been doing so in as a long time. The action might prove counterproductive in an atmosphere where men and women are losing jobs as well as competition is warming up. In the past, Netflix priced hikes have led to a slowdown in subscriber development, particularly in the more mature U.S. market.

Benchmark analyst Matthew Harrigan last week raised very similar issues into the note of his, warning that subscriber growth could possibly slow in 2021:

Netflix’s trading correlation with other prominent NASDAQ 100 and FAAMG names has now obviously broken down as one) belief in the streaming exceptionalism of its is fading relatively even as two) the stay-at-home trade may be “very 2020″ in spite of a little concern over how U.K. and South African virus mutations could impact Covid-19 vaccine efficacy.”

The 12 month cost target of his for Netflix stock is $412, about 20 % beneath its present level.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the greatest mega hats as well as tech stocks in 2020. But as the competition heats up, the business enterprise has to show that it is the high streaming choice, and that it is well positioned to protect the turf of its.

Investors seem to be taking a rest from Netflix stock as they delay to see if that will happen.

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